OVERVIEW

Blueprint Medicines aims to make real the promise of precision therapy to improve and extend life for as many people with cancer and hematologic disorders as possible. Systemic Mastocytosis is a hematologic disorder that can lead to debilitating symptoms across multiple organs and severely impact a patients life.

The task was to create a landing page to support a multipronged campaign asking the SM (Systemic Mastocytosis) community to answer the question "Whats your Smthing?" (e.g., SMthing that first caused them to seek a diagnosis, SMthing that they've overcome, etc.,) with a creative submission depicting the diverse experience of living with SM symptoms and enabling connections across the larger community.